Friday, February 17, 2012

Welcome to MobileMove


15 years into a communication design career, and I can say I've had a good run so far. But after working within a corporation for the last 5 years, I started to feel the communication world shifting beneath my feet and increasingly, I started to feel antiquated.

How does a traditional medium strategist shift her knowledge and comfort zone? It was quite difficult to come to the realization that my way of working is "outdated". And then there's the fact that the mobile space has been moving and shaking for the last 10 years by now. That's a lot to learn while trying to hold down a full-time job!

After some light reading, discovering tools online, and reaching out to my professional community, I noticed that there was a lack of basic information available for someone like myself. And that got me to thinking: I'm sure there are other traditionally-trained designers and strategists who are facing the same challenge as me.

Therefore, I decided to create the MobileMove blog. It will aim to share, inspire, and educate those that are making the move from traditional mediums to mobile, including myself.

Feel free to share and collaborate; let's create a community of learning.
Enjoy!
Natascha